MarketingManager
SpaceWorks MarketingManager is an optional application of SpaceWorks Web BusinessManager Suite. It can be licensed individually and added at any time.

Add Targeted Marketing to Your B2B Web Sales Site
SpaceWorks MarketingManager allows you to target marketing promotions to specific business buyers on your SpaceWorks B2B e-Commerce channel. You can even send selected business customers targeted e-mails that alert them to time-sensitive buying opportunities and provide all the information they need to act immediately.

Build Actionable Customer Profiles
All the information you need to build actionable client profiles can be captured using MarketingManager, including:

• Account attributes (identity, geographic location, customer base, customer product line)
• Account activity (month-to-date and year-to-date purchases, annual purchases, payment history, outstanding balance, account hold, etc.)
• Order history (What products were bought in the past, in what volumes, at what prices and at what times?)
• Clicking history (number and times a buyer browsed specific products and viewed promotions)
• Promotion response (What buying opportunities did the buyer respond to in the past?)

Create Rules-Based Promotions
With MarketingManager, you can use business rules to define exactly when a marketing message or buying opportunity should be presented to a buyer and in what form. Rules are based on defining specific conditions that should exist before a promotion is offered (e.g., if a customer is located in Northeast region and has spent $40,000 in the last 30 days). MarketingManager provides the ability to offer different types of promotions, including dollars off or a percentage off a product or entire order. The discount is automatically reflected on the order form when the buyer selects the product on promotion.

Develop Targeted Online Promotions
All types of targeted online marketing promotions can be developed using MarketingManager, including:

• Promotional Displays: Ad(s) on the home page that promote a buying opportunity suitable for that specific account and/or user.
• Link-Based Promotions: Cross-sell or up-sell buying opportunity links displayed near the product information within OrderManager.
• Order Forms: Targeted buying opportunities presented on the user's order form.
• E-mails: Time-sensitive buying opportunities e-mailed to users that allow them to initiate a purchase even when they aren't logged onto your website.

Measure The Effectiveness Of Your Online Marketing
MarketingManager customer profile data can be accessed with our ReportManager reporting and analysis application, allowing you to create marketing analysis and reports. ReportManager provides a number of predefined reports for sales and marketing analysis as well as the capability to create adhoc reports. By querying MarketingManager data, you can analyze buyer profile information to drive key marketing decisions and improve your online marketing.

Incorporate Buyer Feedback Through Online SurveysMarketing
Using the extensive survey capabilities of our OrderManager application, you can collect additional buyer information that can be incorporated into MarketingManager-driven analysis and promotions. For example, surveys can be developed to gauge buyer interest in a new product or get feedback on a promotion. The survey functionality is flexible enough to allow different surveys for different customer segments. You can create surveys in different languages as well as develop survey profiles and reports based on aggregated data.

Rules-Based Promotions

Online Targeting

Marketing Reports

Buyer Surveys

"Personalization can help organizations form strong, lasting relationships with customers. Users feel comfortable and welcome. This can help strengthen business relationships. The technology can also help customers by alerting them to costly mistakes." says Cormac Foster, personalization analyst at Jupiter Research
— Line56, November 2000

"Personalization for B2B is very different than in a B2C environment, with B2B centered around improving existing process performance rather than merchandising products."
—AMR Research, The Report on e-Commerce Applications, May 2000

MarketingManager facilitates targeted, rules-based marketing in which customer activity can be accurately captured so user-specific profiles can be built. This allows targeted advertising or promotions to be directed to specific business customers based on buying habits and individual interest.